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> Most of us in this industry get the technology right, but treat the consumer joy (aka, amazing UX) as completely optional. Unfortunately our industry is so m
by spideymans 5y ago
> Most of us in this industry get the technology right, but treat the consumer joy (aka, amazing UX) as completely optional.
Unfortunately our industry is so metric-based, that we’re unwilling to make investments in intangibles like UX.
- e3bc54b2 5y agoThat's funny, because AT&T with the rotary phone and original Windows UI, both of which have stood the test of time, were results of extensive and rigorous UX research. Hard numbers got the industry mainstream. Then we decided it was time to make things pretty, even at the cost of UX, and here we are. Or put in other words, metric-based was awesome, but then we decided to focus on wrong metrics.