Who cares about whats these (b)(m)illionaires do with their "space" toys? Virgin galactic would have been interesting 17 years ago right after scaled composite

Who cares about whats these (b)(m)illionaires do with their "space" toys? Virgin galactic would have been interesting 17 years ago right after scaled composites actually won the Ansari X Prize and put a human in "space". 17 years later and multiple spaceX failures and successes later? Much more underwhelming. Back in 2001 Denis Tito paid 20mil to spend 10 days at the ISS. That is a milestone. Not that Bezos spent 10min in "space" in 2021.