I don't really mind that. I don't like the sort of ads that: 1) use noise or motion to catch your attention, or 2) have nothing to do with the site you're on

I don't really mind that. I don't like the sort of ads that: 1) use noise or motion to catch your attention, or 2) have nothing to do with the site you're on (spammy), or 3) use sexual imagery, etc. to try to catch your eye In other words, ads that try to take me out of the mindset I was in when I went to the webpage. Now, ads for developers, at Stack Overflow, might not be exactly what I was looking for, but it's honestly not that far off. I don't mind well-targeted ads, because every once in a while they're useful. I object to ads which are the equivalent of Viagra emails, which is what most ad-driven sites have (ok not literally Viagra ads, but close).