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What's special about tiktoks algo is timing IMO. The general segmentation/profiling probably isn't as special as people suggest. Like all social apps, the enga
by ramoz 5y ago
What's special about tiktoks algo is timing IMO. The general segmentation/profiling probably isn't as special as people suggest.
Like all social apps, the engagement is key. TikTok already has a simple UX, and there is zero burden for users to watch videos, vs figure out what tweet you want to write, or click through a bunch of pages on any other social app.
One swipe every however many seconds to 3min (used to be one min) is all you need for instant reward ... video plays.
TikTok needs to schedule some series of videos in advance,which includes video timing. Im sure videos themselves are a key part as well... videos where users lost interest within 3 seconds are probably ghosted.
TikTok has to keep all of this in mind along with the user profile. From there the user is being navigated by the algo which is trying to keep only one thing true -- keep the user engaged and measure the risk of a user leaving, when a user seems to be on the path of exiting the app, thats when you notice the algo throwing more random content out.
TBH ... Im not sure if TikTok cares about the information propagated. Its such a mix of culture, politics, whatever, and its all generally crowdsourced. A lot less innocent that Twitter.
- ramoz 5y agoI mean, did WSJ even consider the sound? its a key part of the experience. Hashtags are very gamed on tiktok
- iotku 5y agoI suspect given their emphasis on hashtags that was the primary transversal method. When I watched the video my fist thought was "ok but how are their bots determining what kind of video they're watching?" While maybe the best you can do in an automated way, I don't think it's representative of how a real human uses social media. ("I'm feeling depressed, guess I'll check out the depressed hashtag.")
- rvz 5y ago> TBH ... Im not sure if TikTok cares about the information propagated. They don't care unless it affects the interests of the shareholders waiting for the IPO of the parent company ByteDance. As for the algorithm itself, I won't be surprised to see the complaints from many users as a result of changing the algorithm down the line since it is already gamed by the large users on the platform; just like how YouTube was.