I'm not sure the negative comments are due to some tribal rationalization. The social network-ization of society hasn't had great effects in a lot of cases like

I'm not sure the negative comments are due to some tribal rationalization. The social network-ization of society hasn't had great effects in a lot of cases like increased depression and affecting the course of democracy. I think facebook has proven that the only thing that they care about is the all mighty dollar and their leadership seems to have machiavellian like reasoning of the ends (connecting the world) justifying the means (monopolistic like market dominance by assimilation, duplication and/or crushing of competition). The guy at the helm literally models himself after caesar and has absolute control over the company. They are proposing to further mold and control society. To me, that sounds a lot like some kind of dystopian future and not something I would enjoy being part of. It may sound nice and all butterflies and flowers, but I don't think it would be prudent to just ignore their track record and say "o, it will probably be fine".