If most users don't care about how open their technology is, why would such a change benefit them/why would they agree to it? Surely they would choose a more op

If most users don't care about how open their technology is, why would such a change benefit them/why would they agree to it? Surely they would choose a more open system if they really wanted one (especially since Android phones that can sideload apps from the internet are going to be cheaper than iPhone anyways).