> Modularity is not a free lunch Hold on. This is true for excessive modularity. Yet, most of the time, lack of modularity (e.g. bundling) creates lock-in red

> Modularity is not a free lunch Hold on. This is true for excessive modularity. Yet, most of the time, lack of modularity (e.g. bundling) creates lock-in reducing customer's choice and ultimately increasing prices. When PCs became standardized ( https://en.wikipedia.org/wiki/IBM_PC_compatible https://en.wikipedia.org/wiki/IBM_PC_compatible ) prices dropped incredibly.