The bottom line I have is choice and a bit of transparency. If I don't want to give you my data, I should be able to pay a reasonable, uninflated price. If I do

The bottom line I have is choice and a bit of transparency. If I don't want to give you my data, I should be able to pay a reasonable, uninflated price. If I do, I should get the service based on the value of the data I provide. The second thing is that services need to be transparent with who they're brokering or selling data to, they need to be upfront about how that data will be used, and if they violate any of these conditions you should be able to flush your data.