3 ms·

Because of its ad based model, Google TV, and now Hangouts/Google+, I think Hulu would be a lot more suited for Google than Apple. Google is probably the only o

Because of its ad based model, Google TV, and now Hangouts/Google+, I think Hulu would be a lot more suited for Google than Apple. Google is probably the only one that can make Hulu international, too, because even if US advertisers don't want to advertise outside US, Google could still use their own ads for videos/Youtube on Hulu as well, and at least get some revenue to break-even. Apple would have to turn Hulu into Netflix, and I don't think they can catch up to Netflix that quickly. And why would Apple want to charge just $10 a month for all-you-can-eat subscription, when they haven't even done so for iTunes.

ansy 15y ago
Nobody can take Hulu international unless they acquire the respective licensing rights for that country. To explain, content creators figured out a long time ago they got more money by selling rights to content as specifically as possible. This is by region and format. So United States is separate from Canada. And the DVD distribution rights are separate from theatrical distribution rights which are separate from the online streaming rights. This is how Netflix was able to offer online streaming so cheaply. It could secure the online streaming rights to shows for pennies on the dollar because nobody else was even trying to buy them. Everyone was bidding up TV rights, DVD rights, and theatrical rights. So going international has nothing to do with what advertisers want. It has everything to do with paying content holders separate license fees for every single country on earth for every show in Hulu's catalog. That's a monumental effort without even mentioning each country's broadcast laws which can be byzantine to say the least.