> Until content itself is cryptographically signed At which point you have to determine which signatories to trust. Which is the same issue we currently have -

> Until content itself is cryptographically signed At which point you have to determine which signatories to trust. Which is the same issue we currently have - which publishers (ie websites) should the search engine trust (ie rank highly)? So really what we need is a more robust method of attributing publisher quality. Except that perception of quality varies drastically between different consumers. Also, most solutions you might propose quickly start looking an awful lot like a distributed web of trust but no one has ever managed to pull that off at scale so far.