Gumroad seems to be focusing more and more on creators with a large following and is pivoting towards that segment of the market. This includes the decision to

Gumroad seems to be focusing more and more on creators with a large following and is pivoting towards that segment of the market. This includes the decision to diversify into physical products, subscribing to a user (like Patreon), email marketing, affiliate marketing, blogging, and so on. Given their refocus/pivot, it's made their interface a little too complex/overwhelming for new sellers and/or sellers who just want to sell digital products without all the hassle. SellApp is built for this segment of the market.