Hulu or no Hulu Apple does need to re-think how they sell video. The important difference here is Netflix and Hulu can replicate the beloved channel-flipping ex

Hulu or no Hulu Apple does need to re-think how they sell video. The important difference here is Netflix and Hulu can replicate the beloved channel-flipping experience with a new twist. The reason people pay outrageous cable/satellite bills is they want that safety blanket of never running out of something to watch. Both Hulu and Netflix offer that. iTunes really doesn't unless you're willing to pay al-a-carte prices and most people are not. Apple needs to offer both the pay-per-view content for new release movies, early-acces movies, premium TV shows, while still offering the all-you-can-eat channel flipping safety blanket that people seem to want. This would get Apple pretty close to being the cable/satellite killer. Premium TV content, new release movies, all-you-can-eat selection, sports (NBA, MLB, NHL at least) and probably apps to cover the live streaming so the programs could have interactive features (which is increasingly becoming the only reason people watch live TV) I think they're very close to figuring this one out.