Exactly, I don't think anyone would look at Hulu for either the technology or the brand recognition. It's only value would seem to be the content; and that must

Exactly, I don't think anyone would look at Hulu for either the technology or the brand recognition. It's only value would seem to be the content; and that must come up for periodic renegotiation. That must really cut into Hulu's long term value. Of all the potential buyers though, I'd see Apple as having among the best bargaining power and negotiating knowledge to get reasonable terms for the content.