5 ms·

I think what Apple would really be buying is the 5 years of access to the content with the 2 period of content exclusivity. I can't imagine Apple running the Hu

• digikata 15y ago
  Exactly, I don't think anyone would look at Hulu for either the technology or the brand recognition. It's only value would seem to be the content; and that must come up for periodic renegotiation. That must really cut into Hulu's long term value. Of all the potential buyers though, I'd see Apple as having among the best bargaining power and negotiating knowledge to get reasonable terms for the content.