Product Hunt's customer base is largely product people, designers, and a handful of developers and investors. If your product's target demographic overlaps wit

Product Hunt's customer base is largely product people, designers, and a handful of developers and investors. If your product's target demographic overlaps with that of Product Hunt (design tools, project management tools) then it can be useful to get ranked well on Product Hunt. If your product targets the average consumer, Product Hunt is basically useless for anything other than maybe networking.