Square is one of my favorite examples. Square was always beautiful and elegant (if skeuomorphic, boy am I glad that trend is over - remember when iCal looked li

Square is one of my favorite examples. Square was always beautiful and elegant (if skeuomorphic, boy am I glad that trend is over - remember when iCal looked like "an ugly wild west" [1]) Compare Square to a classic point of sale device. Night and day. It really opened up payment acceptance in a way that I don't think it could have without the aesthetic/UI/UX. Design and usability matter! [1] https://gizmodo.com/ugh-god-why-is-apple-making-everything-look-like-an-u-5849940 https://gizmodo.com/ugh-god-why-is-apple-making-everything-l...