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But that only defines human needs, and not whether a specific app is a need and/or whether it’s just a nice to have. I could make the best new social network,
by stingraycharles 5y ago
But that only defines human needs, and not whether a specific app is a need and/or whether it’s just a nice to have.
I could make the best new social network, which addresses a need, but hardly anyone really needs another social network.
So how do I distinguish between a need or a nice to have within this context?
- marban 5y agoThe process of getting from nice to have to need is called marketing.
- stingraycharles 5y agoI think that’s an oversimplification, that downplays the necessity of having an idea that’s not just a nice to have.
- ijidak 5y agoYou actually answered the question in your statement above. It has to be an unmet need. The key word being "un-met" You said: > "hardly anyone really needs another social network" You're absolutely correct. The first phase of social networks had a lot of early adoption for many different social networks circa 2003, because at that time the need was unmet. Then the world settled on a winner, Facebook. Now that's no longer an unmet need. But in reality, there are limits to being able to predict a winner. If that existed, starting a winning business would be easy. We only have heuristics, no crystal ball. Also, spotting a need is not the same as satisfying it. It's why Steve Jobs could arrive late to the party and build a winner that leapfrogged the competition over and over again.