I think there is still paths available that don't require advertising money. I think a lot of SaaS necessarily relies on customers to come "From the ether" via

I think there is still paths available that don't require advertising money. I think a lot of SaaS necessarily relies on customers to come "From the ether" via the internet, and sustain their business with $9/month accounts. That means you're competing with people who can outspend you for people's attention. If you're in an industry niche and solving a valuable problem, you can charge a lot more and afford to sell directly to your customers, potentially in person. Acquisition looks like it costs more, but if you're a one person show and it's your time, then that's a sacrifice you can make as you're trying to bootstrap your business. Just a contrived example, if you're selling telemetry software to motorsports garages, you could have the margin and the value-add to go knock on workshop doors and sell if it's valuable enough to them. I think there's still a lot of hard software problems to solve in grass roots industries, with customers that you can go visit in your city. I think we get stuck in the idea of selling software to the internet and software industries.