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To your #5, I find that developers tend to be allergic to the term "marketing" because it's easy to think it's a waste of money or the department of flashy do-n
by mdorazio 5y ago
To your #5, I find that developers tend to be allergic to the term "marketing" because it's easy to think it's a waste of money or the department of flashy do-nothings if you've never tried to actually build a business yourself.
- dnautics 5y agoI doubt that's why they are allergic to it. Perhaps I'm projecting, but I suspect that developers have seen their fair share of products which succeed (for some measure of succeed, e.g. "raised a round" or "founders cashed out") with only marketing and a crap or, worse, vaporware product. It's a very common and easy fallacious inference to go from there to "all marketing is bad", especially in a field where there are a handful of success stories (e.g. craigslist) where the success was built with very little or no marketing, and "the product spoke for itself".
- brianwawok 5y agoMarketing on a bad product sometimes lets you make money. No marketing on a good product seldom lets you be successful. The mistake of founders is to let burns from the first bucket, stop the second from having a chance.
- dnautics 5y agoThat's a paraphrase of what I wrote
- wsc981 5y agoI'd say it's also just not fun. For example setting up a product page on Steam and the iOS AppStore is just a royal pain for me, and I would think most developers would feel the same. It's much more fun to code.