> Is it really realistic to build something people "need"? I don’t know about B2C, but with B2B it’s fairly easy — just solve problems that cost them money, ei

> Is it really realistic to build something people "need"? I don’t know about B2C, but with B2B it’s fairly easy — just solve problems that cost them money, either in terms of actual money, time saved, or delivers new value. If you can’t easily express the value a customer gets from your solution (especially if you have competition!), chances are you need to think again about the problem you’re solving.