Parent also said: > To be explicit, making the bet to cannibalize your own market is one of the toughest any company can make. High risk, high reward. In othe

Parent also said: > To be explicit, making the bet to cannibalize your own market is one of the toughest any company can make. High risk, high reward. In other words, it is considered a viable strategy, although also a risky one. The fact that it didn't pan out in this instance doesn't change that.