I disagree. The shift would be towards content producers offering tiers of service and content, for instance a free tier to draw people in and a paid service wi

I disagree. The shift would be towards content producers offering tiers of service and content, for instance a free tier to draw people in and a paid service with perks & more content. A few companies do this already. There could also be a change in the advertising model, for instance, online newspapers could sell and host ads on their own servers based on the news content of the article instead of by targeting users with tracking cookies. If you're reading an article about a chef you may be interested in cookware, after all.