People in technology have a far greater understanding of the depth, breadth and potential consequences of selling data and attention to advertising platforms th

People in technology have a far greater understanding of the depth, breadth and potential consequences of selling data and attention to advertising platforms than the average user. Even then, we still don't necessarily know exactly how normative technology can be. That's like taking payment in the form of a blank cheque and calling it "free". The business model might be clear enough, but the cost and consequences are not.