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I am not sure what a "page" means in this sense. Does the page "belong" to the ad campaign, or does it "belong" to the user/company? If it is the former, then
by supermatt 5y ago
I am not sure what a "page" means in this sense.
Does the page "belong" to the ad campaign, or does it "belong" to the user/company?
If it is the former, then I can understand why facebook would close it when the ad campaign is over. If it is the latter, then it should not be tied to the campaign, and should not be closed when the campaign is over.
In the latter case, if I set up a page about a product/service and decided to pay for some advertising to drive traffic to that page, I wouldnt expect my page to be deleted after the ad spend is discontinued. In fact, I would argue that the ad spend in that case was a waste of money - all the users that I have driven to my page, are no longer able to access that page. As an individual, I would likely seek recompense through the courts in that case. T&Cs don't give you immunity from being a dick - at least in the EU. Not sure what the situation is for companies.
- samspenc 5y agoA Facebook "page" is a collection of posts and other content. Think of it as similar to a website or blog, except that it's hosted right on Facebook and has additional Facebook specific features. Facebook allows people to set up "pages" for businesses, famous individuals (including celebrities and politicians), locations, groups, etc There are a lot (millions?) of Facebook pages that keep the Facebook community alive and thriving and a lot of them are probably not even aware of, or use, paid or sponsored promotions to "boost" their content. It seems bizarre to me -- but not unheard of -- that Facebook would keep their page running right until the very moment they stopped running their ad campaigns. Having said that, given Facebook's past and especially more recent behavior, I am not surprised at all by this story given the power Facebook has over its platform and how it has managed to abuse it recently.
- unishark 5y agoAs the post says, paying accounts are less likely to be "accidentally" removed. I'd guess political opponents were reporting the page as spam or racist or something, and while the candidate was a paying customer he got a higher level of protection from such attacks. Perhaps human moderation versus automated.