Musk's contribution to EVs isn't just that he brought them to market, but that he made them a highly desirable technology. That it's "cool" and "hip" to own an

Musk's contribution to EVs isn't just that he brought them to market, but that he made them a highly desirable technology. That it's "cool" and "hip" to own an electric vehicle, something that everyone else up to this point had failed to do. Like you said, "carnival barker style." Yeah, the reality is that the big car manufacturers are going to be the ones to commoditize it because they are experts in commoditization and manufacturing processes that Tesla still struggles with today. That may have even happened without Tesla. But I am confident that Tesla has accelerated the adoption of EV and I think it's fair to say that in this sense, yes, Musk absolutely is "bringing EVs to the masses."