In this hypothetical scenario the real money might be in consultancy. "Sure, we can get your organisation set up with OpenNotAWSBecauseTrademarks. Our rates are

In this hypothetical scenario the real money might be in consultancy. "Sure, we can get your organisation set up with OpenNotAWSBecauseTrademarks. Our rates are $20K/consultant/week and we expect to bring a team of 5 for a fortnight." It just has to be a comparable cost and financial structure to how a large organisation trying to escape from cloud lock-in would have otherwise expected to engage their cloud architecture consultants or cloud security red team or other cloud specialists and then you're in the game.