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Another possible explanation is that the way Quantcast and others count unique visitors is broken: they don't (/can't) take into account multiple computers and

by seldo 15y ago

Another possible explanation is that the way Quantcast and others count unique visitors is broken: they don't (/can't) take into account multiple computers and multiple browsers. If the NY Times paywall has user-level tracking (I'm not sure if it does, but sometimes the NYTimes asks me to log in to read articles, so it may do) then a bunch of people who are now hitting their quota browsing across multiple machines and browsers with a single login were previously being counted as multiple uniques.

danso 15y ago
The NYT has had user accounts since at least 1999...I've had the same login name as I had about 10 years ago.
- eli 15y ago
  Notably, though, the account is not required.
  - seldo 15y ago
    My point exactly. I know the accounts exist, I wasn't sure if they'd made login mandatory after the paywall went up.
cincinnatus 15y ago
Actually uniques should have gone up from people dodging the paywall with multiple machines/browsers.