Right. Not like Americans do this... Taken further: if some people can't get what they want because legitimate moral obstacles get in the way, then they ration

Right. Not like Americans do this... Taken further: if some people can't get what they want because legitimate moral obstacles get in the way, then they rationalize their desires in an attempt to give them a patina of legitimacy. However, that desire already functions as a summum bonum. So there's the real religion behind the scenes and then there's the public facing ideological curtain that conceals it.