The tough thing about being attacked in the press with misinformation is it is very difficult to respond in a way that comes across well. As you can see from th

The tough thing about being attacked in the press with misinformation is it is very difficult to respond in a way that comes across well. As you can see from the Post's publication of the correspondence from NSO (https://www.washingtonpost.com/investigations/2021/07/18/nso-group-response-pegasus-project/ https://www.washingtonpost.com/investigations/2021/07/18/nso...), they did try to inform the media about the technical nuance, but it's hard to get between a journalist and what looks like a great story. I think a skilled and experienced PR professional could have maybe navigated this successfully, but I've seen plenty of them fail in less difficult contexts than this.