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Including frameworks that collect and sell customer data is one of the ways that developers can monetize a free app. Selling that data to third party data brok
by GeekyBear 5y ago
Including frameworks that collect and sell customer data is one of the ways that developers can monetize a free app.
Selling that data to third party data brokers allows the data brokers to build up a detailed user profile for pretty much everyone.
>The data broker business model involves accumulating information about internet users (and non-users) and then selling it. As such, data brokers have highly detailed profiles on billions of individuals, comprising age, race, sex, weight, height, marital status, education level, politics, shopping habits, health issues, holiday plans, and more.
These profiles come not just from data you’ve shared, but from data shared by others, and from data that’s been inferred. In its 2014 report into the industry, the US Federal Trade Commission (FTC) showed how a single data broker had 3,000 “data segments” for nearly every US consumer.
https://theconversation.com/its-time-for-third-party-data-brokers-to-emerge-from-the-shadows-94298 https://theconversation.com/its-time-for-third-party-data-br...
The data brokers buy the data from disparate sources and de-anonymize it.
Another example of Grindr profiting off of user data that should be kept private:
>Grindr is revealing its users’ HIV status to third-party companies
https://www.vox.com/2018/4/2/17189078/grindr-hiv-status-data-sharing-privacy https://www.vox.com/2018/4/2/17189078/grindr-hiv-status-data...