Given ads are necessarily both targeted and predatory, and a not a few of them are planted as part of sophisticated political campaigns and operations, someone

Given ads are necessarily both targeted and predatory, and a not a few of them are planted as part of sophisticated political campaigns and operations, someone in your house probably just triggered a link on their trapline. Ads for therapy are to stoke fears of people they may be mentally ill, and ads for dating sites are to make people feel isolated. They're just used as priming for selling you an additional something else to relieve the feelings the primers created. If I wanted you to look at my ad, I'd present something you would look away from, and have my product ad right there waiting for where you will likely look to. Look at the difference between ads in the margin of pages, vs. those inline to the content.