It's interesting that Bezos is coming out with these big PR initiatives after stepping down as Amazon CEO. As the world's richest individual and face of Amazon,

It's interesting that Bezos is coming out with these big PR initiatives after stepping down as Amazon CEO. As the world's richest individual and face of Amazon, he endured a lot of (perhaps justified) smear campaigns, but didn't really fight back in a major way, like target the (more wealthy) Waltons or something. The MBS phone hacking scandal got a terse, professional Medium article. It's also interesting to note that the horrendous stories of Frito Lay factory worker conditions are coming out now, despite being a widespread and longstanding issue. Previously, the media narrative around poor work conditions was all "Amazon, Amazon, Amazon", with little indication that it's a systemic issue with--let's be honest--far worse cases in America. Now Bezos is going full throttle. To what end? Why not operate from the shadows on a megayacht? If it is all ego, why not do this populism drive earlier to mitigate some of the damage?