For both of these to work, Color needed a viral social product to gain data and users. I don't disagree with your analysis, but surely one surefire way to gain

For both of these to work, Color needed a viral social product to gain data and users. I don't disagree with your analysis, but surely one surefire way to gain social network data is to be bought by someone who has the data already. Google has a pretty good idea who a gmail user's social network is, as evidenced by the Google Plus suggestions.