Mongo popped up around the time node started growing more in popularity. Around 2012, 2013 I started hearing it everywhere, and it felt like a hard pressed mark

Mongo popped up around the time node started growing more in popularity. Around 2012, 2013 I started hearing it everywhere, and it felt like a hard pressed marketing attempt to make Mongo the database for node, and by extension the database for the internet. The web-scale meme came from them actually trying to position themselves like that, and it partially worked given that it is not only still around, but the prevalence of the MEAN/MERN stack, at least in (tech) pop culture and social media. To this day my opinion is that Mongo is a snake oil PR firm with a "database" and I have not yet seen anything that has convinced me otherwise.