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Totally agree. Any email marketing that doesn't take advantage of the information we provide to improve our experience is missing out. Segmentation in email isn
by morganb 15y ago
Totally agree. Any email marketing that doesn't take advantage of the information we provide to improve our experience is missing out. Segmentation in email isn't hard, it should be standard practice for any company doing email marketing these days.
- MaxWendkos 15y agoUnfortunately sports franchises don't have the technology in place to effectively segment their market. Consumer research firms survey a small portion of their fan base and then generalize those findings to all fans, but that data isn't actionable.