I was thinking a coffee shop. Find a spot with 5 coffee shops all in one spot. Open a sixth and target the regulars by offering cheaper better coffee by subsidi

I was thinking a coffee shop. Find a spot with 5 coffee shops all in one spot. Open a sixth and target the regulars by offering cheaper better coffee by subsidizing it with a monthly fee. Imagine during off peak hours $1 lattes. Or do salads and compete in a similar manner - like a gym membership, prepay to incentivize healthy behavior. The core problem is retail is a bad industry with high competition and there is a huge desire for variety.