Most interesting that signups increased despite the only route to sign-up being 'below the fold' - users didn't mind scrolling through the whole thing to see th

Most interesting that signups increased despite the only route to sign-up being 'below the fold' - users didn't mind scrolling through the whole thing to see the call-to-action. Some gaze plots on Nielsen's site show people only allocate 20% of their attention 'below the fold'* http://www.useit.com/alertbox/scrolling-attention.html http://www.useit.com/alertbox/scrolling-attention.html * yes, I hate typing that phrase!