3 ms·
I think in the coming year, we're going to find out that the "return to normal" isn't going to be very normal. I spot a longer term "convenience" trend in cons
by fleddr 5y ago
I think in the coming year, we're going to find out that the "return to normal" isn't going to be very normal.
I spot a longer term "convenience" trend in consumers that has been further propelled by the pandemic, creating permanent shifts in demand.
There's many examples of it regardless of the pandemic...
Visiting a theater to see a movie is on the decline, as people use Netflix on increasingly large and capable screens.
ecommerce has marginalized physical stores.
And so on. We were already on this trend, and the end game for pretty much anything is smartphone-level convenience. If I want something, it should in most cases not require more effort than the push of a button. Even to change the light in the house, of which the switch is 3 feet away from me.
The pandemic has "delivered" new services, or existing ones that we now got used to.
There's going to be far less business travel, as now every rank in every company has been forced to make remote work operate somewhat efficiently. This will permanently change office real estate and business locations.
Not to mention the car industry, as a lot of usage is based on commutes.
Gyms may also see structurally less demand, as people found alternatives, and got used to them.
In my country (Netherlands), ecommerce was already normalized yet now even the less tech savvy got accustomed to it, further accelerating the decline of physical stores.
Luckily, people still did grocery shopping at the store itself. Not anymore. Now many people have tried home delivery of groceries and are unlikely to give back the time won.
Finally, restaurants. Before the pandemic, all you could get delivered here was junk food. Now you can get a high quality meal. Further, home cooking is back, the convenience type where they ship fresh high quality stuff with clear instructions.
Surely, visiting a restaurant is still a rich and social experience, but I would not be surprised if demand is significantly reduced if the home option is pretty good.
As for the convenience trend, a cynical view is that people are lazy. A more optimistic view is that people optimize their time, which is scarce. Speed and convenience wins, and will take over everything.