The history of products has always been bundling and unbundling [0]. There have been products that bundled everything but some customers decided they didn't lik

The history of products has always been bundling and unbundling [0]. There have been products that bundled everything but some customers decided they didn't like the bundle, so they went with a la carte options. Now we're seeing these a la carte companies bundle again to achieve more scale. And then the unbundling will happen again in due time. It's all cyclical. [0] https://stratechery.com/concept/business-models/bundling-and-unbundling/ https://stratechery.com/concept/business-models/bundling-and...