I think it comes down to a few different reasons. Firstly, SpaceX had to find profitability relatively quickly or die. Blue doesn't have that problem, thanks to

I think it comes down to a few different reasons. Firstly, SpaceX had to find profitability relatively quickly or die. Blue doesn't have that problem, thanks to Bezos' personal war chest. SpaceX couldn't gamble on the idea that space tourism would be a significant cost offset. Putting payloads into orbit was a more viable business model. Second, New Shepard is massively over engineered for what it is. The reason for that is that they plan on using it to learn how to make much bigger rockets. Though, I suppose you could reasonably argue that the delays of New Glenn means that wasn't a smart tradeoff. Lastly, Blue doesn't have the same laser focus SpaceX does. I think this is most likely the biggest contributor. They've made all kinds of different engines, they designed their own lunar lander, then they designed another one with Northrop, Lockheed, and Draper for NASAs HLS project. My understanding through people I've talked to with connections to Blue, is that Blue operated more as an R&D lab for the first several years of it's existence. I, like a lot of people, suspect now that Bezos is more focused on Blue they will start making bigger waves in the industry. At least I hope so, because I'm really excited to see competition in the space!