Blue Origin is also working on New Glenn (a much larger reusable rocket), as well as Blue Moon (a flexible moon lander). I suspect that Bezos is following a li

Blue Origin is also working on New Glenn (a much larger reusable rocket), as well as Blue Moon (a flexible moon lander). I suspect that Bezos is following a little bit of the same playbook with Blue Origin that he did with Amazon. Amazon isn't just an online retailer. It's also an open marketplace for independent sellers. Additionally, all of the technology behind the scenes (the AWS platform) is being resold and used by countless other companies (generating a huge chunk of Amazon's revenue). By focusing on building these reusable components (with no single defined goal), I suspect that Bezos is envisioning a space "road" which will be utilized by third parties as they see fit. If you notice, they even use this "space road" terminology on the marketing for New Glenn. If a private company wants to start their own mining base on the moon, for example, they could simply pay Blue Origin to ship their building supplies there. They could then play Blue Origin to shuttle their people there. If Blue Origin can actually provide a safe and reliable "toll road" for third parties to get to space, they will make billions/trillions in the long run off of it. Edit: I just found something interesting to support this theory. Apparently Jeff Bezos recently stated that "We Need to Move All Polluting Industry Into Space". Now just imagine how much money Blue Origin would make from shuttling all those third party materials and people to and from space...