I guess I don’t get your point. Is it that Branson should be moving faster? Taking more risks? Even after a test pilot was killed? Why should they go faster

I guess I don’t get your point. Is it that Branson should be moving faster? Taking more risks? Even after a test pilot was killed? Why should they go faster? Because SpaceX does? Why should everyone copy SpaceX? Should they do more frequent PR and show incremental developments/achievements? How is that any less of a PR stunt than shooting the CEO into space? Why are we impressed by SpaceX PR (they don’t have to invest so much in coverage) but not by anything else?