The biggest difference that I noticed is how much more clearly the sales letter describes what Highrise does. It also does a better job of explaining how it ben

The biggest difference that I noticed is how much more clearly the sales letter describes what Highrise does. It also does a better job of explaining how it benefits users. From a design perspective, I'm really impressed with how they managed to adopt the sales letter format without it seeming spammy/scammy. A lot of that probably has to do with the typography.