I agree. You have to have a product before you have a brand. The customer's experience with the product is the "brand experience." The meaning of brand is very

I agree. You have to have a product before you have a brand. The customer's experience with the product is the "brand experience." The meaning of brand is very literal; it was burned into a cow so you'd know whose cow it was. It's not the symbol that matters. It's the cow.