Well we're also built to behave in accordance with what's "right" (moral etc). So options are being weighed. The "immoralizer" must not be "promise of profit"

Well we're also built to behave in accordance with what's "right" (moral etc). So options are being weighed. The "immoralizer" must not be "promise of profit" (unless you are a total lizard) but rather freedom from anxiety, promise of safety.