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Behind the scenes: Highrise marketing site A/B testing part 1
- joshuacc 15y agoThe biggest difference that I noticed is how much more clearly the sales letter describes what Highrise does. It also does a better job of explaining how it benefits users. From a design perspective, I'm really impressed with how they managed to adopt the sales letter format without it seeming spammy/scammy. A lot of that probably has to do with the typography.
- evilswan 15y agoMost interesting that signups increased despite the only route to sign-up being 'below the fold' - users didn't mind scrolling through the whole thing to see the call-to-action. Some gaze plots on Nielsen's site show people only allocate 20% of their attention 'below the fold'* http://www.useit.com/alertbox/scrolling-attention.html http://www.useit.com/alertbox/scrolling-attention.html * yes, I hate typing that phrase!