Consider if "space tourism" ends up having no product market fit. There is no data currently that it is a viable business. Sure, there are a bunch of pre-orde

Consider if "space tourism" ends up having no product market fit. There is no data currently that it is a viable business. Sure, there are a bunch of pre-orders, and owners of companies now making maiden voyages, but that's it. A couple vaporized high profile customers will have a massive chilling effect on the industry. I think Musk's "we are going to Mars, people will die" is the most sober/realistic take. This messaging will do a much better job eliciting a customer base that understands the product and that will lead to sustainable industry someday.