Focus on your app...harder and faster. This validation from the competition means that you are onto something. Maximize in-game social remarketing potential t

Focus on your app...harder and faster. This validation from the competition means that you are onto something. Maximize in-game social remarketing potential to expand the audience. 600 users is small enough set that a willful larger competitor can throw 50-100K at to develop their own solution and market it to out penetrate you. Unless this is ESPN calling to market your app on their website, I don't see this as anywhere near a fair deal at current terms. The value of traffic is relatively low compared to high value terms like equity, brand and rev share, especially in a high growth, early stage product. Don't get into hard negotiations with this firm until you know they are serious about making a play that benefits both parties equitably. This deal initially sounds like a mid-level VP found you guys, is hustling for a stellar deal that'll make him/her look great, without the CxO's awareness. Remember, a banner ad and pixel space on a website is cheap and relatively intangible, cold hard cash and brand awareness is not. Make sure you get to personally know the general directors of the company. Impress them with your team's insight and prowess on the social market. They should fear your team--not vice versa.