I've had the "I have an idea!" pitch happen so many times I can't count. "You're a programmer? WELL! I have this idea and if you partner with me to build it, I

I've had the "I have an idea!" pitch happen so many times I can't count. "You're a programmer? WELL! I have this idea and if you partner with me to build it, I KNOW it'll make a million dollars as soon as you put it on the App Store!" I'm seriously considering printing the URL to this blog post on a business card so I can hand it out to people when they say that. What gets me, though, is the "I KNOW it'll make a million dollars..." part. How do you know? What market research have you done? Do you have any data at all that backs that statement up? They never do. It's never been easier to build amazing things in technology, but it's not magic. You still have to do the damn work! Edit to add: And the work doesn't stop once the app is built. You have to market it. I worked with a guy who had an idea, had money to put into it (e.g.; to pay me to build it), was in the industry so he understood the problem he was solving, thus, and most importantly, needed this product himself. He even put money into hiring a professional designer so the app looked great when it was done. However, what he didn't factor in that at that point, he had to go sell it. The app hasn't made a dime since it launched because he didn't want to do the sales and marketing work. By the way; I've had that same scenario happen twice.