I really hate the framing of ideas as worthless, because they're usually inextricably tangled with the creator's enthusiasm. The article acknowledges this at th

I really hate the framing of ideas as worthless, because they're usually inextricably tangled with the creator's enthusiasm. The article acknowledges this at the end, but it's kinder to go straight to talking about how they plan to execute it. You don't need to call an idea worthless to the face of the person who came up with it, since their passion isn't worthless and they may not distinguish between the idea and their attachment to it.